Hello!

Reed Reibstein headshot
Reed Reibstein headshot

I’m Reed Reibstein, a product designer and design manager in Philadelphia (but originally from NYC). As Product Design Manager at The Philadelphia Inquirer, I’m focusing on design and user research for Inquirer.com and our iOS and Android apps.

It’s an exciting time at The Inquirer. We have big ambitions to reimagine how we serve our existing readers and reach new ones. That means that the design of our websites and apps can’t just be good for a regional newspaper. Given the high standards consumers expect from the digital products they use everyday, we have to offer them a world-class experience.

I’m passionate about user-centered design, lean product development, and designing systems for journalism, but my true love is typography.

Typography

I’ve been an inveterate type nerd since high school and am rarely happier than when putting together the perfect type palette for a project.* For the last four years, I’ve been invited to participate in Typographica’s annual feature, “Our Favorite Typefaces,” reviewing IBM Plex, Triade, Druk Text / Druk Text Wide, and Quire Sans.

My research on Yale University’s architectural lettering was published in Codex: The Journal of Letterforms, and my paper on the design of five historical editions of Hamlet received the A. Conger Goodyear Fine Arts Award for an outstanding senior essay on any topic in the History of Art at Yale University.

Previous roles

Before The Inquirer, I was the Director of Product Design at American City Business Journals in Charlotte, N.C., where I led the web and app design team for 43 local Business Journals.

Our design team collaborated closely with product managers, engineers, and stakeholders to solve real problems for our customers. In my three and a half years there, I emphasized building user research into our process and using rapid prototyping and experimentation to meet our objectives more quickly.

I’ve also been Director of Product Design and an art director for the global media design and strategy firm García Media. I collaborated with CEO and founder Mario García on a number of projects across multiple platforms and in more than eight countries.

Highlights from my seven years were the print and digital relaunch of McClatchy’s 29 American newspapers and designing and developing responsive websites for Columbia Journalism Review and García Media. Mario and I taught a class at the Columbia University Graduate School of Journalism on multi-platform design and storytelling.

Get in touch

You can find me on Twitter at @rreibstein and on LinkedIn. Some of my writing is on Medium. Email me at reed.reibstein@gmail.com.

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