People Newspapers publishes two community newspapers, Park Cities People and Preston Hollow People, in Dallas’ well-to-do suburbs. With the latest news appearing online, owner Wick Allison sought to convert the weekly broadsheets into “lean-back” monthly tabloids that would summarize and analyze the top stories in their communities. I worked with Project Architect Mario García to reimagine these local papers.
The weekly broadsheets were functional, but not nearly exciting enough to attract readers. Mario and I prepared three front page concepts to explore different approaches to a monthly community newspaper, from traditional to contemporary.
For all three concepts, we proposed color-coding to identify the four main topics—“community” (schools, police, government), sports, real estate and “living well” (retail, restaurants, fitness). We built upon the current typographic palette of Titling Gothic FB and Mercury Display and Text, adding the slab-serif Receiver for energetic accents that would be compatible with Titling Gothic. All the concepts also had a dominant centerpiece story to act as a focal point for that month’s issue, a particularly crucial element for the smaller canvas of a tabloid.
Wick Allison, publisher Pat Martin and editor Dan Koller ultimately selected concept number 3, “flexible ‘Flipboard,’” for its attention-getting appearance and the possibilities it offered for enhanced visual storytelling. We built the final templates, and the new Park Cities People and Preston Hollow People launched in February 2014.